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Festival of Creativity
27 - 29 September 2017
Singapore

Category

Award

FALLING WATER

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ClientHYUNDAI MOTOR COMPANY AUSTRALIA
CategoryA04. TV - Best Use of Cinematography
TitleFALLING WATER
Product/ServiceI45 LAUNCH
Entrant Company:REVOLVER Sydney, AUSTRALIA
Advertising Agency:INNOCEAN WORLDWIDE AUSTRALIA North Sydney, AUSTRALIA
Production Company:REVOLVER Sydney, AUSTRALIA
Credits

Brief Explanation

The ad has all been filmed in camera and brings to life in water the tests, commitment and investment that Hyundai has dedicated itself to, in bringing every i45 to market. The Hyundai i45 is part of the new Hyundai design philosophy of ‘fluidic sculpture’. Central to the execution of the creative idea, is an amazing use of water droplet technology in the TV commercial. Using a highly sophisticated rig flown in from Canada for the stunning water effect, the team created a range of beautiful imagery and shapes within the cascading water.