|Client||YOSHIDA HIDEO MEMORIAL FOUNDATION|
|Product/Service||ADFEST 2009 EXHIBITION IN JAPAN |
|Entrant Company:||DENTSU KANSAI Osaka, JAPAN|
|Design/Advertising Agency:||DENTSU Osaka, JAPAN|
||Executive Creative Director
||Strawberry Pictures INC.
||Style Printing., Co
Our concept was 'Asian Wave.' This was intended to communicate in a fresh and
powerful manner Asian culture and creativity spreading through the world like waves.
Describe the brief from the client:
The AdFest 2009 Exhibition was held in Japan to showcase winning entries at AdFest,
an advertising award competition focused on advertising from Asia. We designed and created
announcing the exhibition, the interior of the exhibition site, and a pamphlet.
Description of how you arrived at the final design:
Traditional Asian patterns, elephants, and Tai Chi forms were used as design elements for
huge waves. Displayed side by side, the three versions of the posters created new waves
that engulfed the exhibition site.
Indication of how successful the outcome was in the market:
The number of visitors doubled from the previous year. The 'Asian Wave' posters that were
available at the venue sold out in days.