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Festival of Creativity
27 - 29 September 2017
Singapore

Category

Award

URGENT NAMECARD

ClientURGENT RUBBER STAMP MAKERS
ProductRUBBER STAMP MAKERS
EntrantKINETIC SINGAPORE, SINGAPORE
Type of EntryCorporate or Brand Identity
CategoryStationery
TitleURGENT NAMECARD
Product/ServiceRUBBER STAMP MAKERS
Entrant Company:KINETIC SINGAPORE, SINGAPORE
Design/Advertising Agency:KINETIC SINGAPORE, SINGAPORE
Credits
Name Company Position
Pann Lim Kinetic Singapore Creative Director
Gian Jonathan/Pann Lim Kinetic Singapore Art Director
Gian Jonathan/Pann Lim Kinetic Singapore Copywriter

Brief Explanation

Rubber stamp makers come a dime a dozen. There is little effort spent on standing out from competitors. Many stamp makers believe their product is no different from the next stamp maker, leading to the status quo. Hence with such a homogeneous product, there was a need to create an image for the client, one that stands out and creates an impact.

Describe the brief from the client:

To create a business card that makes an impression.

Description of how you arrived at the final design:

We went back to the basics and to the core of the business and product. In its simplest form, the rubber stamp inspired the idea. The business card was created in the same fashion as a rubber stamp, from the material to the tactile feel. The idea was true to the function of the rubber stamp and it represented exactly what rubber stamp makers do best.

Indication of how successful the outcome was in the market:

The business card was an instant ice-breaker in business engagements and provided new business opportunities, resulting in a 20% increase in revenue.