86343601-F551-413A-A2C5-4C91B1960AAF Created with sketchtool. D1681562-9B56-4AA3-A659-E4329F356674 Created with sketchtool. 934F8DA0-9E27-42BD-8CE3-D245838B7017 Created with sketchtool. ABBF01E5-99A9-4F8E-A5B6-D8D0DFCAA1DF Created with sketchtool. 52B86ADF-15D7-4BEB-87CA-3619D1900DF7 Created with sketchtool. 7589DD6C-9BE1-49A5-8D68-4F50FBA8B794 Created with sketchtool. close button Created with Sketch. 6BB0D236-0C4D-43DD-9499-76C2156B2D45 Created with sketchtool. 2C0B0BEE-6DF1-41ED-96BE-B08D012E4E7E Created with sketchtool. 0C8DBC52-E08E-4F0A-AE54-AE9BB73113CC Created with sketchtool. instagram Created with Sketch. F79C22BD-1248-4072-AC81-B134598B2AA5 Created with sketchtool. F79C22BD-1248-4072-AC81-B134598B2AA5 Created with sketchtool. C9FD7B3E-0845-41B2-ACCB-6714158590FB Created with sketchtool. 9390E317-BF7B-47ED-B954-052183D5FB1C Created with sketchtool. 33AF606F-4AB8-48BF-88F5-131EAFCB6433 Created with sketchtool. 8318C22D-D94B-44A9-AB45-C1392FAA4A70 Created with sketchtool. 61A8DE16-3685-4C96-8420-67656881EA29 Created with sketchtool. D1CB3555-9A1D-4970-80EF-E3ABD5BACF7D Created with sketchtool. F80B5C4D-057D-4477-AF86-E46BC62AC7A4 Created with sketchtool. Search icon Created with Sketch. A3C99BA3-E981-44D5-BCA9-B1C8A5D09E36 Created with sketchtool. BC8D40A0-6611-4C38-8AD4-8E2D17FA6DC3 Created with sketchtool.
Festival of Creativity
27 - 29 September 2017
Singapore

Category

Award

VOLKSWAGEN SCIROCCO CUP REACTION CHALLENGE

ClientVOLKSWAGEN MALAYSIA
CategoryA02. Consumer Products
TitleVOLKSWAGEN SCIROCCO CUP REACTION CHALLENGE
Product/ServiceTHE VOLKSWAGEN SCIROCCO CUP
Entrant Company:TRIBAL DDB Petaling Jaya, MALAYSIA
Advertising/Web Design Agency:TRIBAL DDB Petaling Jaya, MALAYSIA
Credits
Name Company Position
Faizal Reza Tribal DDB Malaysia – part of Tribal DDB Worldwide Creative Director
Maharis Azman Tribal DDB Malaysia – part of Tribal DDB Worldwide Head of Interactive Design
Yap Swee Jin Tribal DDB Malaysia – part of Tribal DDB Worldwide Creative Group Head
Ngiam Yu Chun Tribal DDB Malaysia – part of Tribal DDB Worldwide Account Director
Remi Helmay Tribal DDB Malaysia – part of Tribal DDB Worldwide Technical Director
Foo Sien Yih Tribal DDB Malaysia – part of Tribal DDB Worldwide Programmer
Yeo Chin Ling Tribal DDB Malaysia – part of Tribal DDB Worldwide Interactive Producer
Soo Kwok Weng Tribal DDB Malaysia – part of Tribal DDB Worldwide Project Director
Eric Leong Tribal DDB Malaysia – part of Tribal DDB Worldwide Interactive Designer

Brief Explanation

To hype up the inaugural Volkswagen Scirocco Cup race in Malaysia, we created the world’s first Augmented Reality game based on real life training equipment for race drivers. 2 versions were developed - keyboard plus mouse and Augmented Reality plus webcam, to ensure we reach all users. The game imparts both overtly and metaphorically, how a race driver feels behind the wheel, while keeping the interactive experience fun and exciting.