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Festival of Creativity
27 - 29 September 2017
Singapore

Category

Award

DIESEL X WEATHERCAST

Short List
ClientDIESEL JAPAN CO.
CategoryA02. Consumer Products
TitleDIESEL X WEATHERCAST
Product/Service'09 ‘WEATHER’ COLLECTION
Entrant Company:GREY TOKYO, JAPAN
Advertising/Web Design Agency:GREY GROUP G2 TOKYO, JAPAN
Credits
Name Company Position
ARIKAWA Yasushi GREY group G2 tokyo Creative Director
Fantasista Utamaro Art Director
OTA Ichiro GREY group G2 tokyo Executive Producer
IDA Hideki GREY group G2 tokyo Creative Producer
TOTSUKA Hirohisa Takeuchi Entertainment Planning Co.,Ltd. Movie Production Producer
SHIMIZU Yasuhiko Movie Director
KOSHIKAWA Asaki Photographer
FUKUDA Yasutaka CG
YASUDA Toshiyuki Art director of movie
Otogai Flash
NAKAYAMA Seiki Technical director
Takeuchi Entertainment Planning Co.,Ltd. Production
FISHGROVE Production

Brief Explanation

The theme of DIESEL Collection was “weather”. In their collection, they leveraged strong wind/big storm/deep fog and the form of cloth being trailed with wind as the motifs. On the web/mobile, virtual extreme weather channel “x weathercast” was open. While communicating unique/extreme weather around the world in as a news, DIESEL collection items were broadcasted for 24 hours a day. * No subtitle was put on the visual or the site since our intention was to focus on DIESEL items models were wearing and to avoid the image of specific location without adding any words or verbal explanations (non-verbal communication).