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Festival of Creativity
27 - 29 September 2017
Singapore

Category

Award

HOW TO WIN OVER 12 WOMEN

ClientISABELLE
CategoryC01. Viral & Email Marketing
TitleHOW TO WIN OVER 12 WOMEN
Product/ServiceISABELLE WEDDING CAKE
Entrant Company:BATES TAIWAN Taipei, CHINESE TAIPEI
Advertising/Web Design Agency:BATES TAIWAN Taipei, CHINESE TAIPEI
Credits
Name Company Position
Richard Yu Bates Taiwan CO.,Ltd. Executive Creative Director
Lion Tsai Bates Taiwan CO.,Ltd. Creative Director
Richard Yu Bates Taiwan CO.,Ltd. Art Director
Lion Tsai Bates Taiwan CO.,Ltd. Copywriter
Renee Chen Bates Taiwan CO.,Ltd. Copywriter
Alex Liu Bates Taiwan CO.,Ltd. Art Director
Peggy Chen Bates Taiwan CO.,Ltd. Art Director

Brief Explanation

In 2009, the financial crisis, the marriageable people feared for marriage, this phenomena caused the marriage rate to decline in Taiwan, and also impacting the sales volume of wedding cakes. For that reason, the advertising strategy of ISABELLE focused on creating a TV commercial to generate a popular topic for the marriageable people even to encourage them to say out “Marry me!” bravely. Afterwards, the marriage rate could be rose, the sales volume of wedding cakes could be increased as well.