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Category

Award

2010 Direct & Sales Promotion

SUPOR NON-STICK PANS

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ClientSUPOR
ProductNON-STICK PANS
EntrantLEO BURNETT SHANGHAI, CHINA
Type of EntrySales Promotion
CategoryEvent & Field Marketing
TitleSUPOR NON-STICK PANS
Product/ServiceNON-STICK PANS
Entrant Company:LEO BURNETT SHANGHAI, CHINA
DM/Advertising Agency:LEO BURNETT SHANGHAI, CHINA
Credits
Name Company Position
Gordon Hughes, Amanda Yang Leo Burnett Shanghai Executive Creative Director
Forest Young Leo Burnett Shanghai Creative Director
Gordon Hughes, Donna Dong Leo Burnett Shanghai Copywriter
Gordon Hughes, Amanda Yang, Forest Young, Sean Qu, Lin Wei-jun Leo Burnett Shanghai Art Director
Gordon Zhang Leo Burnett Shanghai Operations Director
Sean Qu, Lin Wei-jun, Handsome Wong Leo Burnett Shanghai Designer
Dicky Lui Leo Burnett Shanghai Illustrator
Eric Dang, Nicholas Siau Leo Burnett Shanghai Photographer
Lin Wei-jun, Handsome Wong Leo Burnett Shanghai Typographer
Steven Xie SUPOR Advertiser's Supervisor

Describe the brief from the client:

Break through the clutter of an already very crowded marketplace to build awareness for Supor’s premium range of non-stick pans.

Creative Execution:

The food skaters flew up and down a ramp constructed inside the wok to demonstrate the non-stick surface.

Describe the creative solution to the brief/objective.

A spectacular event using a giant wok and in-line skaters dressed as prawns, pork, eggs, carrots and fish, was set up outside shopping malls in Shanghai China.

Describe the results in as much detail as possible.

A rise in sales of 20% in the selected Shanghai malls has led to plans being made to take the event into 2nd and 3rd tier cities across China.