|Category||B05. Stunts & Live Advertising|
|Product/Service||THE PACIFIC TV SHOW |
|Entrant Company:||COLENSO BBDO Auckland, NEW ZEALAND|
|Advertising Agency:||COLENSO BBDO Auckland, NEW ZEALAND|
Description of Ambient execution:
Channel One's new show 'The Pacific' is all about the battles fought between America, Japan and pacific nations during WWII. To coincide with the premiere of the show we recreated an impressive aerial dogfight using pyrotechnics, two Japanese planes and a New Zealand Kittyhawk. The stunt was a major hit. Thousands of people flocked to the beach to watch it, stopping traffic in the process, and it appeared in the national news several times.