|Category||B05. Stunts & Live Advertising|
|Entrant Company:||LEO BURNETT Hong Kong, HONG KONG|
|Advertising Agency:||LEO BURNETT Hong Kong, HONG KONG|
Description of Ambient execution:
We put an interesting twist to the iconic cinema 'red curtain'
that opens before the movie starts. Using several enormous
cinema curtains produced from IKEA's 2010 range - each
opening one after the other - we were able to catch the
audience off-guard and get their full attention.