|Category||A02. Beverages - Alcoholic & Non-Alcoholic|
|Product/Service||CARLTON DRAUGHT |
|Entrant Company:||CLEMENGER BBDO MELBOURNE, AUSTRALIA|
|Advertising Agency:||CLEMENGER BBDO MELBOURNE, AUSTRALIA|
|Production Company:||PLAZA FILMS Sydney, AUSTRALIA|
Carlton Draught “Slow mo” is a collision of men’s two greatest loves, the pub and anything shot on a super slow motion camera. Whether it sport, wildlife documentaries or high-brow advertisements, super slow motion vision accompanied by really important music has permeated every facet of television. Which is why Carlton Draught decided it was the perfect time to turn this high precision camera on something a little less spectacular: Men…..men in pubs. The result is a celebration of beer and men, and the latest instalment in Carlton Draught’s long running Made From Beer campaign.