|Category||A16. Public Service, Charity & Fund Raising|
|Title||FATHER & SON|
|Product/Service||CHILDREN'S HOSPITAL |
|Entrant Company:||DDB NEW ZEALAND Auckland, NEW ZEALAND|
|Advertising Agency:||DDB NEW ZEALAND Auckland, NEW ZEALAND|
|Production Company:||THE SWEET SHOP Auckland, NEW ZEALAND|
Each year around 100,000 children are admitted to Starship, New Zealand’s largest children’s hospital.
The Starship Foundation is a charity that raises money for the hospital by providing life saving medical equipment as well as care and support for patients and their families.
We were asked to produce a campaign to raise awareness and donations for their annual appeal.
As any parent knows, having a sick child is one of the hardest things you can ever face. Based on this insight we created a commercial that conveys the emotion a parent feels when their child is sick.