|Category||A03. Home Furnishing, Appliances, Maintenance & Household Products|
|Product/Service||FEVICOL ADHESIVE |
|Entrant Company:||OGILVY & MATHER Mumbai, INDIA|
|Advertising Agency:||OGILVY & MATHER Mumbai, INDIA|
|Production Company:||CORCOISE FILMS Mumbai, INDIA|
Pidilite celebrated 50 years this year. As a commemoration, the ad-film 'moustache' was made. It depicts the life of a young girl, who is first shown getting dressed up for a skit in which she is playing a male character. A typical fake moustache is stuck above her upper lip. Cut to many situations of her growing up - everywhere the girl is shown sporting the moustache - for the rest of her life. Towards the end, as she breathes her last, the camera pans to reveal a nearby cubicle where a baby has just been born, again with a moustache depicting reincarnation.