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Festival of Creativity
27 - 29 September 2017
Singapore

Category

Award

SALUTE TRAINER

Bronze Spike
ClientJAPAN MARITIME SELF-DEFENSE FORCES
CategoryA02. Mobile Applications and other Downloadable Tools
TitleSALUTE TRAINER
Product/ServiceFORCE RECRUITMENT
Entrant Company:HAKUHODO Tokyo, JAPAN
Advertising Agency:HAKUHODO Tokyo, JAPAN
Credits
Name Company Position
Kenta Ikoma Hakuhodo Creative Director/Corywriter
Shota Hatanaka Hakuhodo Creative Director/Planner
Junichi Kurata Hakuhodo Art Director/Designer
Takeshi Muro Hakuhodo PR planner
Hirofumi Nobuta Hakuhodo Projects Agency Producer/Producer
Hisako Sudo Hakuhodo Projects Photographic Producer
Toru Suzuki Producer
Waki Rokutan Hakuhodo Product's Director
Hayato Arakawa Hakuhodo Product's Production Manager
Takahiro Kojima Hakuhodo Product's DOP
Tomohiro Oguchi Hakuhodo Product's Production Manager
Hiroki Oguri Hakuhodo Product's Photographer/2nd Camera Operator
Hiroyasu Sakaguchi Luce Gaffer
Ryusuke Fukushima Hakuhodo Product's Editor
Yukako Nomura Hakuhodo Product's Assistant Director
Hideyuki Aida Idaten Programmer
Satoru Higa Programmer
Yosuke Mochizuki Photo Retoucher
JONATHAN HINTON TK Digital Narrator
Tatsuya Yoshio Ozma PR PR planner
Koshiro Nomura OZMA PR PR planner

Brief Explanation

Japan Maritime Self-Defense Forces is an organization which sustains peace in Japan. Our challenge was to increase applicants by creating a new connection with the young. As a solution, we created a mobile training application,SALUTE TRAINER, with which people practice their “Salute”. A Salute is a very important action in the military forces. By using a familiar device, we delivered the spirit of Self-Defense Forces directly to our target. Not only does SALUTE TRAINER teach users the salute, but those who achieved excellent results received a recruitment e-mail, and awards from self-defense officials. SALUTE TRAINER was a “Stealth Recruitment Project”.