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Festival of Creativity
27 - 29 September 2017
Singapore

Category

Award

U-LATE HOTLINE

Silver Spike
ClientUA CINEMAS
ProductU-LATE HOTLINE
EntrantLEO BURNETT Hong Kong, HONG KONG
Type of EntryMobile
CategoryIntegrated Mobile Campaigns
TitleU-LATE HOTLINE
Product/ServiceU-LATE HOTLINE
Entrant Company:LEO BURNETT Hong Kong, HONG KONG
Advertising Agency:LEO BURNETT Hong Kong, HONG KONG
Credits
Name Company Position
Victor Manggunio Leo Burnett Hong Kong Executive Creative Director
Stephen Chung Leo Burnett Hong Kong Copywriter
Chung Leung Leo Burnett Hong Kong Art Director
Lee Man Kit Leo Burnett Hong Kong Art Director
Aiden Ho Leo Burnett Hong Kong Art Director
Alan Ng Leo Burnett Hong Kong Account Supervisor
Nora Choi Leo Burnett Hong Kong Account Manager
Eugene Poon Leo Burnett Hong Kong Agency Producer

Brief Explanation

We helped UA Cinemas (Hong Kong) launch 'The Total Movie Experience' as its new brand proposition, a commitment to enhance every aspect of the movie going experience including before and after the movie itself. We kicked off this platform tackling the age-old problem of being late for the movies. No theatre in Hong Kong has ever sought to assist those who were running late for their movie. So we created U-Late Hotline. If you ever find yourself running late for your movie, simply call the hotline, select the movie you're late for, and our narrator will tell you what happens in the movie's first 15 minutes.