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Festival of Creativity
27 - 29 September 2017
Singapore

Category

Award

JAPAN ADVERTISING AGENCIES ASSOCIATION

ClientJAPAN ADVERTISING AGENCIES ASSOCIATION
CategoryA02. Posters
TitleJAPAN ADVERTISING AGENCIES ASSOCIATION
Product/ServiceJAPAN ADVERTISING AGENCIES ASSOCIATION
Entrant Company:DENTSU Tokyo, JAPAN
Design/Advertising Agency:DENTSU Tokyo, JAPAN
Credits
Name Company Position
Yoshinaka Ono DENTSU INC. Art Director
Kosuke Takeshige DENTSU INC. Copywriter
Hideya Kuramoto DENTSU TEC INC. Designer
Naoko Nishitani Illustrator
Naoyuki Takata DENTSU INC. Creative Director
Kazuo Tanno DENTSU INC. Creative Director
Yasufumi Nozawa DENTSU ON DEMAND GRAPHICS INC. Printing Director
Yoshiaki Takahara DENTSU ON DEMAND GRAPHICS INC. Retoucher
Natsuki Morita DENTSU ON DEMAND GRAPHICS INC. Retoucher

Brief Explanation

Through “advertising advertising,” re-communicate to consumers the power and effectiveness of advertising and refocus attention on the advertising industry.

Describe the brief from the client:

To stop the decline in advertising expenditure in Japan, and to revitalize the advertising industry.

Description of how you arrived at the final design:

Through very expressive illustrations, conveyed the word-of-mouth effect of advertising that occurs from the moment of seeing an ad through to purchasing the product. Through presenting a narrative in each of the illustrations, highlighted the social effect of advertising linking people together.

Indication of how successful the outcome was in the market:

Became topical, not just among consumers but also in the business world, shown many times in newspapers, magazines and posters. Inquiries to JAAA regarding advertising increased compared with the previous year.