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Festival of Creativity
27 - 29 September 2017




CategoryA01. Corporate Identity Schemes
Product/ServiceAPEC JAPAN 2010
Entrant Company:DENTSU Tokyo, JAPAN
Design/Advertising Agency:DENTSU Tokyo, JAPAN
Name Company Position
Hidetoshi Kuranari DENTSU INC. Creative Director
Haruko Tsutsui DENTSU INC. Copywriter
Yoshihiro Yagi DENTSU INC. Art Director
Ai Ishimatsu DENTSU INC. Designer
Yoichi Takigami DENTSU INC. Designer
Kana Nakao DENTSU INC. Designer
Yo kimura Designer
Eri Kotani Designer
Masami Oshio DENTSU INC. Agency Producer
Yasuyuki Koga DENTSU INC. Account Executive
Tadashi Nakamura DENTSU INC. Agency Producer
Kana Koyama DENTSU INC. Agency Producer
Nadja Kirillova DENTSU INC. Agency Producer

Brief Explanation

We made the pin which is of course well-identified, and also can bring the spirit of Japanese hospitality. It's sort of a gift for attendants.

Describe the brief from the client:

To design a lapel pin that attendants of APEC JAPAN 2010 can wear. For security, it had better show each class clearly so that one can recognize who is the Prime Minister, the Cabinet Minister, or their partners.

Description of how you arrived at the final design:

The ""KOMA (spinning top)"" motif represents our wish that the meeting moves forward smoothly, and the 5 colors traditionally means good health in Japan. We made six kinds of pins afterall.

Indication of how successful the outcome was in the market:

As well as leading successful meeting, it contributed to convey Japanese culture to give full hospitality for the guests.