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Festival of Creativity
27 - 29 September 2017




CategoryA02. Posters
Product/ServiceISID RECRUIT 2012
Entrant Company:DENTSU Tokyo, JAPAN
Design/Advertising Agency:DENTSU Tokyo, JAPAN
Name Company Position
Katsumi Yutani Designing Gym Creative Director
Miki Ishida DENTSU INc. Tokyo Copywriter
Takahiro Kurashima DENTSU INc. Tokyo Art Director
Sumito Haneda Designer
Takuya Kodama DENTSU INc. Tokyo Account Executive

Brief Explanation

ISID uses 'Form 1000' as its visual corporate identity. 'Form 1000' represents the variety of the people who work at the company. Employees use 1,000 different kinds of business cards on which 1,000 different forms are printed. New forms were created for incoming employees and animated using a traditional slide animation technique. We wanted the students to view ISID with a sense of wonder, so we used 'i!' as the catch phrase. The 'i' stands for the first person 'I' and the exclamation mark suggests a feeling of amazement.

Describe the brief from the client:

Support ISID, Information Services International-Dentsu, Ltd.'s recruitment campaign.

Description of how you arrived at the final design:

The poster used at the event venue had a film placed slightly off the basic paper so that passersby would see the graphics moving as their point of view changed. By placing and moving the attached sheet over the illustrations, the graphics swirl, sway, expand, shrink or move forward and backward. The handbook serves as a company brochure for recruiting students and it is designed to be moved in different ways.

Indication of how successful the outcome was in the market:

The posters were talked about by a great number of students on employment-related website.