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Festival of Creativity
27 - 29 September 2017




CategoryA02. Posters
Entrant Company:OUT OF THE BOX New Delhi, INDIA
Design/Advertising Agency:OUT OF THE BOX New Delhi, INDIA
Name Company Position
Viral Pandya Out of the Box Chief Creative Officer
Sabu Paul Out of the Box Creative Director
Guneet Pandya Out of the Box Creative Director
Sabu Paul Out of the Box Writer
Viral Pandya Out of the Box Writer
Guneet Pandya Out of the Box Writer
Viral Pandya Out of the Box Art Director
Guneet Pandya Out of the Box Art Director
Bombay Duck Designs Illustrator
Ajay Yadav Out of the Box Typographer
Monty Ji Out of the Box Studio Head
Anand Bansal Out of the Box Print/Production Head

Brief Explanation

The communication had to be endearing, and appeal to young parents while also highlighting the many activities children take part in.

Describe the brief from the client:

Mother’s Pride, the most loved preschool in India, has love as its core value. In end 2010, the brand launched the tagline ‘Love Blossoms Here’. The client wanted a poster campaign that highlights the many activities children take part in at Mother’s Pride, which no other preschool has.

Description of how you arrived at the final design:

For the posters, we created illustrations of flowers in bloom, which on closer inspection turn out to be children dancing, playing, taking part in festivals, etc. The idea fitted beautifully with the tagline ‘Love Blossoms Here’.

Indication of how successful the outcome was in the market:

The poster campaign helped the brand immensely in establishing its exclusivity among pre-schools. It also became an ideal visual identity for the brand. The poster campaign won at Goafest 2011, India's most reputed advertising festival. And also got into One Show Design, 2011.