86343601-F551-413A-A2C5-4C91B1960AAF Created with sketchtool. D1681562-9B56-4AA3-A659-E4329F356674 Created with sketchtool. 934F8DA0-9E27-42BD-8CE3-D245838B7017 Created with sketchtool. ABBF01E5-99A9-4F8E-A5B6-D8D0DFCAA1DF Created with sketchtool. 52B86ADF-15D7-4BEB-87CA-3619D1900DF7 Created with sketchtool. 7589DD6C-9BE1-49A5-8D68-4F50FBA8B794 Created with sketchtool. close button Created with Sketch. 6BB0D236-0C4D-43DD-9499-76C2156B2D45 Created with sketchtool. 2C0B0BEE-6DF1-41ED-96BE-B08D012E4E7E Created with sketchtool. 0C8DBC52-E08E-4F0A-AE54-AE9BB73113CC Created with sketchtool. instagram Created with Sketch. F79C22BD-1248-4072-AC81-B134598B2AA5 Created with sketchtool. F79C22BD-1248-4072-AC81-B134598B2AA5 Created with sketchtool. C9FD7B3E-0845-41B2-ACCB-6714158590FB Created with sketchtool. 9390E317-BF7B-47ED-B954-052183D5FB1C Created with sketchtool. 33AF606F-4AB8-48BF-88F5-131EAFCB6433 Created with sketchtool. 8318C22D-D94B-44A9-AB45-C1392FAA4A70 Created with sketchtool. 61A8DE16-3685-4C96-8420-67656881EA29 Created with sketchtool. D1CB3555-9A1D-4970-80EF-E3ABD5BACF7D Created with sketchtool. F80B5C4D-057D-4477-AF86-E46BC62AC7A4 Created with sketchtool. Search icon Created with Sketch. A3C99BA3-E981-44D5-BCA9-B1C8A5D09E36 Created with sketchtool. BC8D40A0-6611-4C38-8AD4-8E2D17FA6DC3 Created with sketchtool.
Festival of Creativity
27 - 29 September 2017
Singapore

Category

Award

LOVE BLOSSOMS HERE

ClientMARVEL GROUP OF COMPANIES / MOTHER'S PRIDE
CategoryA02. Posters
TitleLOVE BLOSSOMS HERE
Product/ServiceEDUCATION
Entrant Company:OUT OF THE BOX New Delhi, INDIA
Design/Advertising Agency:OUT OF THE BOX New Delhi, INDIA
Credits
Name Company Position
Viral Pandya Out of the Box Chief Creative Officer
Sabu Paul Out of the Box Creative Director
Guneet Pandya Out of the Box Creative Director
Sabu Paul Out of the Box Writer
Viral Pandya Out of the Box Writer
Guneet Pandya Out of the Box Writer
Viral Pandya Out of the Box Art Director
Guneet Pandya Out of the Box Art Director
Bombay Duck Designs Illustrator
Ajay Yadav Out of the Box Typographer
Monty Ji Out of the Box Studio Head
Anand Bansal Out of the Box Print/Production Head

Brief Explanation

The communication had to be endearing, and appeal to young parents while also highlighting the many activities children take part in.

Describe the brief from the client:

Mother’s Pride, the most loved preschool in India, has love as its core value. In end 2010, the brand launched the tagline ‘Love Blossoms Here’. The client wanted a poster campaign that highlights the many activities children take part in at Mother’s Pride, which no other preschool has.

Description of how you arrived at the final design:

For the posters, we created illustrations of flowers in bloom, which on closer inspection turn out to be children dancing, playing, taking part in festivals, etc. The idea fitted beautifully with the tagline ‘Love Blossoms Here’.

Indication of how successful the outcome was in the market:

The poster campaign helped the brand immensely in establishing its exclusivity among pre-schools. It also became an ideal visual identity for the brand. The poster campaign won at Goafest 2011, India's most reputed advertising festival. And also got into One Show Design, 2011.