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Festival of Creativity
27 - 29 September 2017
Singapore

Category

Award

SKETCH-A-CARD

Bronze Spike

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ClientSASHIKANT GAVALI INSTITUTE OF RAPID SKETCHING
ProductINSTITUTE OF RAPID SKETCHING
EntrantBEEHIVE COMMUNICATIONS Mumbai, INDIA
Type of EntryCorporate or Brand Itendity
CategoryStationery
TitleSKETCH-A-CARD
Product/ServiceINSTITUTE OF RAPID SKETCHING
Entrant Company:BEEHIVE COMMUNICATIONS Mumbai, INDIA
Design/Advertising Agency:BEEHIVE COMMUNICATIONS Mumbai, INDIA
Credits
Name Company Position
Shyamashree D’mello Beehive Communications Pvt. Ltd Creative Director
Amit Malik Beehive Communications Pvt. Ltd Art Director
Amit Malik Beehive Communications Pvt. Ltd Illustrator
Shyamashree D’mello Beehive Communications Pvt. Ltd Copy writer
Suresh Madge/Suresh Rane Beehive Communications Pvt. Ltd Print production
Samraat Manchekar Beehive Communications Pvt. Ltd Account Supervisor

Brief Explanation

To design a visiting card tailored to create a lasting impression about Mr. Sashikant Gavali and offer a quick insight into the concept of rapid sketching.

Describe the brief from the client:

Design of Visiting Cards for Sashikant Gavali, a rapid sketching teacher. Interesting Design customized to create a lasting impression • Creative should speak about the profession • Elements of rapid sketching to be included in the card design

Description of how you arrived at the final design:

The design was created keeping in mind the profession of rapid sketching. The Business Card was a blank card with instructions for scribbling with a pencil. As the scribbling begins, the card slowly reveals the face of Mr. Sashikant Gavali, followed by his name, profession and contact coordinates.

Indication of how successful the outcome was in the market:

Considering the Target audience: Art students, Animation professions, and visitors to art galleries • This idea was very well received by Mr. Gavali • These cards enabled Mr. Gavali to put forth his proposition with finesse and enabled his students immediately to connect with the concept of rapid sketching • This innovation was instrumental in spreading good word-to-mouth publicity for Mr. Gavali and his creative intellect.