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Festival of Creativity
27 - 29 September 2017
Singapore

Category

Award

STRAYS NEED LOVING TOO

ClientSPCA
CategoryA02. Posters
TitleSTRAYS NEED LOVING TOO
Product/ServiceADOPTION
Entrant Company:NAGA DDB MALAYSIA Selangor, MALAYSIA
Design/Advertising Agency:NAGA DDB MALAYSIA Selangor, MALAYSIA
Credits
Name Company Position
Ted Lim Naga DDB Malaysia Executive Creative Director
Ted Lim Naga DDB Malaysia Copywriter
Wong Shu Kor Naga DDB Malaysia Art Director
Wong Shu Kor Naga DDB Malaysia Designer
Jesse Untold Images Photographer
Chia Fook On Untold Images Retoucher
Jacinta Johnson SPCA PR & Marketing Officer

Brief Explanation

Most people prefer to keep exotic cats and dogs. Many pariah cats and dogs end up as strays or at the SPCA as a result. We wanted to get people to consider adopting stray animals as pets.

Describe the brief from the client:

Get people to consider adopting stray animals as pets.

Description of how you arrived at the final design:

A rational appeal wouldn't work, so we decided to take an emotional approach. We communicated the message that strays need loving too by cleverly placing two cats together to form a heart shape.

Indication of how successful the outcome was in the market:

We had no figures at the time of award submission as the work appeared around the same time.