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Category

Award

HEAVEN AND HELL

Bronze Spike

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ClientSAMSONITE
ProductSUITCASE
EntrantJWT SHANGHAI, CHINA
Type of EntryCorporate or Brand Itendity
CategoryPoint of Sale
TitleHEAVEN AND HELL
Product/ServiceSUITCASE
Entrant Company:JWT SHANGHAI, CHINA
Design/Advertising Agency:JWT SHANGHAI, CHINA
Credits
Name Company Position
SheungYan Lo/Yang Yeo/Elvis Chau JWT Shanghai Executive Creative Director
Hattie Cheng/Rojana Chuasakul JWT Shanghai Creative Director
Rojana Chuasakul/Haoxi Lv/Danny Li/Surachai Puthikulangkura JWT Shanghai Art Director
Marc Wang JWT Shanghai Copywriter
Tom Doctoroff/Sophia Ng/Lily Zheng/Michelle Xiao/Maggie Zhou JWT Shanghai Client Service
Joseph Yu/Lulu Zhang/Isaac Xu JWT Shanghai Print Production
Illusion - Production House
Surachai Puthikulangkura / Supachai U-Rairat Illusion Illustrator
Anotai Panmongkol / Somsak Pairew - Producer

Brief Explanation

The challenge of the design is to find fresh and impactful image in illustrating the full power of this idea.

Describe the brief from the client:

To produce visual communication for The Samsonite Cosmolite suitcase. The selling point is it's ultra-durability.

Description of how you arrived at the final design:

Much illustration style has been tried out in full scale in search of the right expression. Oil painting, stained- glass painting and eventually we settled this 3D rendered sculpture style. Every detail of angel, every expression of devil are being drawn and crafted in full detail.