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Festival of Creativity
27 - 29 September 2017
Singapore

Category

Award

PLANET OF WORDS

ClientMITSUBISHI ESTATE & IDEE
CategoryA01. Corporate Identity Schemes
TitlePLANET OF WORDS
Product/ServiceRECITATION EVENT
Entrant Company:DENTSU INC KANSAI Osaka, JAPAN
Design/Advertising Agency:DENTSU INC KANSAI Osaka, JAPAN
Credits
Name Company Position
Yoshihiro Yagi DENTSU INC. KANSAI Art Director
Yoshihiro Yagi DENTSU INC. KANSAI Designer
Haruko Tsutsui DENTSU INC. Copywriter
Yo Kimura Katachi Co.,Ltd. Designer
Chiyoe Sugita Photographer
Takeshi Arimoto Style Printing co.,ltd Printing Producer

Brief Explanation

Total design of the event, in which writers and poets recite their own words. Should express that busy working women in Tokyo can enjoy a relaxed, enriching time there.

Describe the brief from the client:

Total design of the event, in which writers and poets recite their own words. Should express that busy working women in Tokyo can enjoy a relaxed, enriching time there.

Description of how you arrived at the final design:

To create a sense of tranquility with the image of planets, and the light and shadows of candles. The design captures the analogue goodness and warmth of gathering in the small town of Marunouchi, Tokyo for an event where - in this age where you can “tweet” to thousands at the touch of a button - words are spoken by real, live voices. We conveyed the importance of actual sensation by printing on textured paper that people can’t help but touch.

Indication of how successful the outcome was in the market:

After displaying the poster, the event was fully subscribed within a matter of days. Due to popular demand, the client is currently planning a sequel event.