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Festival of Creativity
27 - 29 September 2017
Singapore

Category

Award

SLEEP WELL

ClientT.S. PATEX
CategoryA02. Posters
TitleSLEEP WELL
Product/ServiceVENTRY
Entrant Company:THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND
Design/Advertising Agency:THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND
Credits
Name Company Position
Keeratie Chaimoungkalo The Leo Burnett Group Thailand Executive Creative Director
Sompat Trisadikun The Leo Burnett Group Thailand Executive Creative Director
Theerapol Koomsorn The Leo Burnett Group Thailand Creative Director
Setthar Wannapassiri The Leo Burnett Group Thailand Copywriter
Vorachai Sooksai The Leo Burnett Group Thailand Art Director
Theerapol Koomsorn The Leo Burnett Group Thailand Art Director
Puripong Limwanatipong The Leo Burnett Group Thailand Art Director
Parinoot Panakul The Leo Burnett Group Thailand Account Supervisor
Visionary Group Co., Ltd. Illustrator
Sompat Trisadikun The Leo Burnett Group Thailand Art Director

Brief Explanation

Most people don't remember the brand of the mattress they are sleeping on each night. So, we wanted to grab the attention of potential customers at the moment of their decision making.

Describe the brief from the client:

To create brand awareness for Ventry, beds and accessories.

Description of how you arrived at the final design:

We created point of sale posters that are made of cloth and cover them on our beds in department stores around Bangkok.

Indication of how successful the outcome was in the market:

Our brand awareness increased and our sale went up 34%