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Category

Award

TAMIYA CALENDAR

Short List
ClientSIAM TAMIYA
ProductTAMIYA MODEL KITS SHOP
EntrantCREATIVE JUICE\BANGKOK (TBWA), THAILAND
Type of EntryCorporate or Brand Itendity
CategoryTypography
TitleTAMIYA CALENDAR
Product/ServiceTAMIYA MODEL KITS SHOP
Entrant Company:CREATIVE JUICE\BANGKOK (TBWA), THAILAND
Design/Advertising Agency:CREATIVE JUICE\BANGKOK (TBWA), THAILAND
Credits
Name Company Position
Thirasak Tanapatanakul Creative Juice\Bangkok (TBWA) Chief Creative Officer
Thirasak Tanapatanakul Creative Juice\Bangkok (TBWA) Art Director
Thirasak Tanapatanakul Creative Juice\Bangkok (TBWA) Graphic Designer
Tienchutha Rukhavibul Creative Juice\Bangkok (TBWA) Graphic Designer
Manasit Imjai Creative Juice\Bangkok (TBWA) Graphic Designer
Chalermpun Punjamapirom Creative Juice\Bangkok (TBWA) Graphic Designer
Nitipong Tancharoen Creative Juice\Bangkok (TBWA) Graphic Designer
Kingkanok Munkongcharoen Creative Juice\Bangkok (TBWA) Graphic Designer
Kantaphat Witwasin Creative Juice\Bangkok (TBWA) Graphic Designer
Irada Sribyatta Creative Juice\Bangkok (TBWA) Graphic Designer
Chittiporn Chittapootti Creative Juice\Bangkok (TBWA) Graphic Designer
Manamai Rodpetch Creative Juice\Bangkok (TBWA) Graphic Designer
Sermpan Bunyalumlerk Creative Juice\Bangkok (TBWA) Graphic Designer

Brief Explanation

A normal wall calendar is to be thrown away after a year but our wall calendar can be turned into 12 modeling kits to be assembled and displayed for others to see.

Describe the brief from the client:

Tamiya wanted to seize the New Year as an occasion to connect and build a lasting bond with its customers.

Description of how you arrived at the final design:

Every month make a different model. The anticipation for each month to end so another model can be built adds to the fun and excitement that lasts throughout the year.

Indication of how successful the outcome was in the market:

As a premium gift, the calendar pulled more customers into the stores during the holiday season. It created not only brand exposure but also brand interaction throughout the year, and became a bounding tool that strengthened the connection between the brand and modeling enthusiasts.