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Festival of Creativity
26 - 28 September 2018




Silver Spike

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CategoryA03. Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards
Entrant Company:TBWA\INDIA Gurgaon, INDIA
Design/Advertising Agency:TBWA\INDIA Gurgaon, INDIA
Name Company Position
Rahul Sengupta TBWA\Gurgaon, India National Creative Director
Rishi Chanana TBWA\Gurgaon, India Creative Director
Rishi Chanana TBWA\Gurgaon, India Art Director
Rishi Chanana TBWA\Gurgaon, India Designer
Rishi Chanana TBWA\Gurgaon, India Copywriter
Akash Swami TBWA\Gurgaon, India Designer
Anish Nath TBWA\Gurgaon, India Copywriter
Kingshuk Dey TBWA\Gurgaon, India Copywriter
Aditi Kaushik TBWA\Gurgaon, India Account Executive

Brief Explanation

What’s out of sight is out of mind. The challenge is to constantly remind people day by day, everyday of the year that there are still places on earth that they haven’t seen, explored and enjoyed.

Describe the brief from the client:

The brief was simple - make 2011 a year when people lock up their houses and head out.

Description of how you arrived at the final design:

We decided to give Yatra.com clients a new approach - travel not for a week or a month, but for the whole year. The goal was to create something that inspired people to pack their bags and see the world. Shown with a calendar of 365 immigration stamps, the message was simple: For the next 365 days, go out and explore places most people haven’t even heard of.

Indication of how successful the outcome was in the market:

Because the concept was so cool, people wanted to hang the calendar on their walls. So we found and easy entry into the homes of hundreds of prospective customers, reminding them constantly of our purpose and our existence.