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Festival of Creativity
26 - 28 September 2018




Gold Spike

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CategoryA08. Broadcast Design and Graphics & Digital Design
Entrant Company:TAIYO KIKAKU Tokyo, JAPAN
Design/Advertising Agency:TAIYO KIKAKU Tokyo, JAPAN
Name Company Position
Koichiro Tanaka Projector Creative Director
Yuichi Kodama CAVIAR Director
Ryuta Modeki TWOTONE INC. Art Director
Satoshi Takahashi Taiyo Kikaku Producer
Shinichi Saeki Projector Producer
Ryota Izumiya Taiyo Kikaku Assistant Producer
Minoru Sako minsak Technical Director
Hiroshi Okamura Ages5&up iPad Developer
Shimpei Oshima Projector Planner
Seruzio Nishida,Yui Watanabe TWOTONE INC. Designer
Gutevolk Composer
Keisuke Tominaga GRANDFUNK INC. Music Producer
Masaya Nakahara Cinematographer
Tetsu Moritera Lighting Director
Daisuke Iga KiKi Stylist
Ayano Higashi Makeup Artist
Kenji Kawaguchi Grip
Naomi Yamaguchi,Chealsea Maika Cast
Maiko Shimada,Tae Kuragasaki Taiyo Kikaku Production Manager
Yuichi Kodama / Akio Sakamaki Editor

Brief Explanation

Tabio Slide Show is a e-commerce website that distributes branding contents but also, a catalog built in the website where you can buy socks with just one click.

Describe the brief from the client:

'Tabio Slide Show' is an interactive film content aimed for the full renewal of EC website and new branding integration for the Japanese legwear brand, Tabio.

Description of how you arrived at the final design:

The story goes on by sliding (dragging) the movie which is synchronized with the actual sock sliding move, bringing a new experience & childhood memories of sliding with socks. Part of this 'sock sliding' movie was also used on EC site, which made this action a symbolic expression for Tabio's web experience.

Indication of how successful the outcome was in the market:

As a result, the EC site which integrated branding and commerce, doubled the increase in sales.