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Festival of Creativity
26 - 28 September 2018




Bronze Spike

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CategoryA04. Stationery
Design/Advertising Agency:JWT SINGAPORE, SINGAPORE
2nd Design/Advertising Agency:XM ASIA PACIFIC Singapore, SINGAPORE
Name Company Position
Tay Guan Hin JWT Singapore Regional Executive Creative Director
Valerie Cheng JWT/XM Singapore Exective Creative Director
Karan Dang JWT Singapore Art Director
Karan Dang JWT Singapore Copywriter
Parixit Bhattacharya JWT Singapore Creative Director
Minzie Liyu JWT Singapore Creative Director

Brief Explanation

Designing a name card that is unlike any other and yet keeps the brand values intact is always a challenge. We wanted to design name cards that were not just another piece of paper and something that a recipient would proudly keep.

Describe the brief from the client:

Our brief was to develop a business card for SilkAir employees, something that is an extension of them living the brand.

Description of how you arrived at the final design:

Wanting to keep things simple and yet make our name cards eye catching, we arrived at the idea of replicating a boarding pass - basic in the airline industry and yet never been done before. We also placed a QR code on the name card to make it further seem like an authentic boarding pass.

Indication of how successful the outcome was in the market:

Since flying SilkAir has become a prestige factor amongst travellers within Singapore, recipients of the name card were thrilled to be handed a SilkAir boarding pass. Also the QR code redirected the recipients to the new SilkAir website where they could experience SilkAir from their cellphones itself.