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Festival of Creativity
27 - 29 September 2017
Singapore

Category

Award

MANDARIN PHONETIC SYMBOLS CAMPAIGN

ClientGREEN AT HEART
CategoryA02. Posters
TitleMANDARIN PHONETIC SYMBOLS CAMPAIGN
Product/ServiceORGANIC FOODS
Entrant Company:HUFAX ARTS Taipei City, CHINESE TAIPEI
Design/Advertising Agency:HUFAX ARTS Taipei City, CHINESE TAIPEI
Credits
Name Company Position
Hu, Fa-Hsiang hufax arts Creative Director
Hu, Fa-Hsiang hufax arts Art Director
Alain Hu hufax arts Copywriter
Hu, Fa-Hsiang hufax arts Designer
Lee, Kai-I hufax arts Account Manager

Brief Explanation

GreenAtHeart is a young company; therefore, it requires a large amount of creative advertisements to introduce the company and its vision to the public. A series of advertising approaches will be strategically and continuously presented by Hufax Arts Co., Ltd. to reveal the company’s core concept and the products.

Describe the brief from the client:

GreenAtHeart has been devoted to the mission of producing green, environmental-friendly and organic products as the corporate responsibility to global environmental issues. GreenAtHeart makes this vision to practice through promoting the idea of green lifestyle, organic dinning and fair trade, offering employment opportunity, and sponsoring arts and cultural organisations.

Description of how you arrived at the final design:

We believe that in the impact of education as fundamental means to communicate to the public and to shape the value of the society. Thus we are keen to plant the seeds of the proper attitude towards environmental concern onto the heart of the next generation as a perfect match to GreenAtHeart’s basic concept. Targeting at China / Hong Kong/ Taiwan market, we delivers the advertising design by the concept of Mandarin Phonetic Symbols and Chinese Pin-yin. Because Mandarin phonetic symbols and Chinese Pin-yin are both the basic composition of the language as well as the fundamental role that green concern should play in our daily life.

Indication of how successful the outcome was in the market:

Environmental protection should not be just a slogan! This series of advertisement has successfully aroused public attention and gained a large amount of positive feedback since it was released, making the brand recognised and attractive. This series of advertisement has increased 30% of sales revenue. Also, it was awarded the Reddot Design Award 2011 for ‘Best of the Best ’.