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Category

Award

THE BIG ORANGE SQUEEZE

ClientFANTA
ProductFANTA
EntrantOGILVY SHANGHAI, CHINA
Type of EntryWebsites
CategoryFast Moving Consumer Goods
TitleTHE BIG ORANGE SQUEEZE
Product/ServiceFANTA
Entrant Company:OGILVY SHANGHAI, CHINA
Advertising/Web Design Agency:OGILVY SHANGHAI, CHINA
Credits
Name Company Position
Natalie Lam Ogilvy One Shanghai Executive Creative Director
Natalie Lam Ogilvy One Shanghai Creative Director
Natalie Lam Ogilvy One Shanghai Art Director
Kama Zhang Ogilvy One Shanghai Art Director
Stanley Tao Ogilvy One Shanghai Head of Copy
Xiaoliu Yang Ogilvy One Shanghai Copywriter
Monkey He Ogilvy One Shanghai Designer
Louis Shao Ogilvy One Shanghai Project Manager
Ido Redworks Shanghai Flash Animation
Oli Goulden Ogilvy Advertising Shanghai Account Director
Morgan Cao Ogilvy One Shanghai Account Director
Siming Chen Ogilvy Advertising Shanghai Account Executive
Dan Shan Ogilvy One Shanghai Account Manager

Brief Explanation

Everyday Chinese kids go through 8 boring classes, so we gave them a new “9th Class,” to launch Fanta’s latest formula with the “less serious, more fun” attitude. The first class experiment: How does an orange juice itself? Together kids solved this live online. By pressing a button on the campaign site, an orange man threw oranges into a big glass bowl until one finally yielded to the pressure and was juiced. The two lucky kids who caused the juicing and guessed the total number of oranges used were awarded Fanta scholarships.