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Category

Award

NIKE SHOUT

ClientNIKE
ProductNIKE SHOUT
EntrantOGILVY SINGAPORE, SINGAPORE
Type of EntryWebsites
CategoryOther Consumer Products
TitleNIKE SHOUT
Product/ServiceNIKE SHOUT
Entrant Company:OGILVY SINGAPORE, SINGAPORE
Advertising/Web Design Agency:OGILVY SINGAPORE, SINGAPORE
Credits
Name Company Position
Steve Back Ogilvy Singapore Chief Creative Officer
Peter Moss Ogilvy Singapore Executive Creative Director
Melvyn Lim Ogilvy Singapore Creative Director
Jason Aspes Ogilvy Singapore Creative Director
Melvyn Lim Ogilvy Singapore Copywriter
Jason Aspes Ogilvy Singapore Copywriter
Jared Kang Ogilvy Singapore Art Director
David Teo Producer
Anna Soliman Ogilvy Singapore Account Supervisor
Dan Gibson Ogilvy Singapore Account Supervisor
Hani Mahdi Nike Advertisers Supervisor
Dennis Yeung Ogilvy Singapore Account Manager
Owen Dowling Ogilvy Singapore Planner
David Teo Programming

Brief Explanation

Football fans are passionate. We wanted to let each fan be heard.Fans posted messages on Nike Football’s Facebook or Twitter pages. Their words appeared instantly on the pitch for all to see. We also had tweets from famous players like Cesc Fabregas and Rio Ferdinand. 20 seconds per message. Over 400 messages per game.