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Festival of Creativity
27 - 29 September 2017




CategoryA02. Fast Moving Consumer Goods
Entrant Company:TRIBAL DDB Taguig City, THE PHILIPPINES
Advertising/Web Design Agency:TRIBAL DDB Taguig City, THE PHILIPPINES
Name Company Position
Daffy May Jonson Tribal DDB Philippines Executive Creative Director
Gissele Bautista-Quinajon Tribal DDB Philippines Art Director
Ana Arcega Tribal DDB Philippines Copywriter
Luis Rufino Tribal DDB Philippines Senior Copywriter
Arne Reodique Tribal DDB Philippines Chief Technologist
Aileen Dalisay Tribal DDB Philippines Managing Partner
Audielyn Avecilla Tribal DDB Philippines Client Services Director
Wanda Pascua Tribal DDB Philippines Account Manager
Tina Gerolaga Tribal DDB Philippines Digital Producer

Brief Explanation

Maybelline BB Cream is a product that can make skin look at its best. It’s launch campaign, Be Gerald’s Girl, was created to make every girl feel at her most beautiful. The interactive experience included getting photos beautified by Maybelline BB Cream and exchanging text messages with Philippines’ hottest young actor, Gerald Anderson. It culminates in a video that integrates the user’s photos and text message; fulfilling two “unreachable” dreams – to be the girl of Gerald Anderson and the face of an international beauty brand. The user’s Maybelline BB Cream commercial can be shared via email, Facebook and Twitter.