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Category

Award

JAPAN WORLD CUP 1

Bronze Spike
ClientJAPAN RACING AND LIVESTOCK PROMOTION FOUNDATION
ProductHORSE RACING
EntrantTOKYU AGENCY Tokyo, JAPAN
Type of EntryWebsites
CategoryConsumer Services
TitleJAPAN WORLD CUP 1
Product/ServiceHORSE RACING
Entrant Company:TOKYU AGENCY Tokyo, JAPAN
Advertising/Web Design Agency:TOKYU AGENCY Tokyo, JAPAN
Credits
Name Company Position
Tetsushi Kawachi Tokyu Agency Creative Director / Planner
Riichiro Mashima Idiots Director
Jyuwich Mogy Narrator
Masayuki Uchida Tokyu Agency Art Director
Zen Shinichiro Tokyu Agency Account Director
Tomohiko Fujii Tokyu Agency Account Director
Eri Saika Tokyu Agency Account Director
Kyosuke Taniguchi Katamari Creative Director / Designer
Ryohei Kugo AID-DCC Planner
Kenji Mori Katamari Flash developer
Masaru Kinoshita Katamari Programer
Tateki Yoshida Birdland Designer
Takafumi Shinozawa Birdland Designer
Hiroki Kawashima Jinnes Animation Studio CG Producer
Shigeyuki Watanabe Jinnes Animation Studio CG Director
Mayumi Kawanishi Jinnes Animation Studio CG Director
Suwapass Duangchingarm Imagimax CG Director
Hiroshi Jingu Engine Film Sound Producer
Michiro Kato Labo Graphix Editor
Satoshi Orihara Tokyu Agency Web Director

Brief Explanation

Offer the chance to experience horse racing to those in their 20s with no experience of horse racing and who have the perception that 'Horse racing is for old men I don't know how to play'. Have the target share their experience with their friends and make them visit the race course. We created Japan World Cup, an imaginary horse racing to determine the fastest horse in the world by combining two important elements of Japanese culture, animation and comedy to have our target experience horse racing online. *Please click "JAPAN WORLD CUP" below the AVP.