Category

Award

LOVE BLOSSOMS HERE

ClientMARVEL GROUP OF COMPANIES / MOTHER'S PRIDE
ProductEDUCATION
EntrantOUT OF THE BOX New Delhi, INDIA
Type of EntryUse of Direct
CategoryCompany Literature
TitleLOVE BLOSSOMS HERE
Product/ServiceEDUCATION
Entrant Company:OUT OF THE BOX New Delhi, INDIA
DM/Advertising Agency:OUT OF THE BOX New Delhi, INDIA
Credits
Name Company Position
Viral Pandya Out of the Box Chief Creative Officer
Sabu Paul Out of the Box Creative Director
Guneet Pandya Out of the Box Creative Director
Sabu Paul Out of the Box Writer
Viral Pandya Out of the Box Writer
Guneet Pandya Out of the Box Writer
Viral Pandya Out of the Box Art Director
Guneet Pandya Out of the Box Art Director
Komal Tandon Out of the Box Art Director
Arvind Yadav Out of the Box Art Director
Ajay Yadav Out of the Box Typographer
Monty Ji Out of the Box Studio Head
Anand Bansal Out of the Box Print/Production Head
Sunil Singh Out of the Box Digital Artist
Sikander Out of the Box Bartender
Fatima Out of the Box Canteen Incharge
Bombay Duck Designs Illustrations

Describe the brief from the client:

Mother’s Pride, the most loved preschool in India, has love as its core value. In end 2010, the brand changed its tagline to ‘Love Blossoms Here’. The brand has always been very popular among young parents who form the target audience. However, not everyone knew about the many activities children take part in at Mother's Pride, which no other preschool has. We decided to create a brochure that explains this in detail. It had to be endearing and colourful, keeping with the brand image of the school.

Creative Execution:

The idea fitted beautifully with the tagline ‘Love Blossoms Here’. The size of the brochure was also unusual so that it stood out, and aroused curiosity. The brochure was not only loved by the client, but soon became a collector’s item among prospects and parents.

Describe the creative solution to the brief/objective.

For the brochure, we created illustrations of flowers in bloom, which on closer inspection turns out to be children dancing, playing, taking part in festivals, etc. Each illustration was painstakingly created so that they were attractive and colourful, and appealed to the target audience.

Describe the results in as much detail as possible.

The concerted activity, of which the brochure was a part of, led to a whopping 38% increase in new admissions. It also won us Gold at Goafest 2011, India’s most reputed advertising festival. And subsequently, Gold at Cannes Lions 2011.