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Festival of Creativity
27 - 29 September 2017
Singapore

Category

Award

I BELIEVE THEREFORE I AM

ClientMARVEL GROUP OF COMPANIES / PRESIDIUM
ProductEDUCATION
EntrantOUT OF THE BOX New Delhi, INDIA
Type of EntryUse of Direct
CategoryCompany Literature
TitleI BELIEVE THEREFORE I AM
Product/ServiceEDUCATION
Entrant Company:OUT OF THE BOX New Delhi, INDIA
DM/Advertising Agency:OUT OF THE BOX New Delhi, INDIA
Credits
Name Company Position
Viral Pandya Out of the Box Chief Creative Officer
Sabu Paul Out of the Box Creative Director
Guneet Pandya Out of the Box Creative Director
Sabu Paul Out of the Box Writer
Viral Pandya Out of the Box Writer
Guneet Pandya Out of the Box Writer
Viral Pandya Out of the Box Art Director
Komal Tandon Out of the Box Designer/ Illustrator
Arvind Yadav Out of the Box Designer/ Illustrator
Sunil Singh Out of the Box Designer/ Illustrator
Ajay Yadav Out of the Box Designer/ Illustrator
Monty Ji Out of the Box Studio Head
Anand Bansal Out of the Box Print/Production Head
Sikander Out of the Box Bartender
Fatima Out of the Box Canteen Incharge
Viral Pandya Out of the Box Typographer
Ajay Yadav Out of the Box Typographer

Describe the brief from the client:

Presidium is a senior secondary school whose mission is to create future leaders. Every communication from the school underscores this point, and urges students to develop leadership skills. With this year’s brochure, the school wanted to restate the same message in a powerful manner. The job it has to do was twofold. One, to attract students from other schools, and position a new branch of the school opening at Indirapuram, in the national capital region. And two, to reassure existing students, and continue to motivate and inspire them.

Creative Execution:

The message was supported by a set of illustrations, each representing different expressions of self-belief and conviction. Presidium as a brand is perceived as the school for the leaders of tomorrow that urges students to follow their passion. The brochure brings out this philosophy, and emphasizes the need to pursue one's interest with passion.

Describe the creative solution to the brief/objective.

The previous brochure emphasized on discovering one’s true calling, urging young students to become what they want to be. This one, which takes off from there, stresses on the strong belief and confidence Presidium inculcates in students to become the leaders of tomorrow.

Describe the results in as much detail as possible.

The brochure was extremely successful in inspiring thousands of parents and students, and helped the school garner a record 1500 admissions in a single day, creating history in the country. The school had to stop the admission process halfway, as all the seats were filled way before the anticipated time.