86343601-F551-413A-A2C5-4C91B1960AAF Created with sketchtool. D1681562-9B56-4AA3-A659-E4329F356674 Created with sketchtool. 934F8DA0-9E27-42BD-8CE3-D245838B7017 Created with sketchtool. ABBF01E5-99A9-4F8E-A5B6-D8D0DFCAA1DF Created with sketchtool. 52B86ADF-15D7-4BEB-87CA-3619D1900DF7 Created with sketchtool. 7589DD6C-9BE1-49A5-8D68-4F50FBA8B794 Created with sketchtool. close button Created with Sketch. 6BB0D236-0C4D-43DD-9499-76C2156B2D45 Created with sketchtool. 2C0B0BEE-6DF1-41ED-96BE-B08D012E4E7E Created with sketchtool. 0C8DBC52-E08E-4F0A-AE54-AE9BB73113CC Created with sketchtool. instagram Created with Sketch. F79C22BD-1248-4072-AC81-B134598B2AA5 Created with sketchtool. F79C22BD-1248-4072-AC81-B134598B2AA5 Created with sketchtool. C9FD7B3E-0845-41B2-ACCB-6714158590FB Created with sketchtool. 9390E317-BF7B-47ED-B954-052183D5FB1C Created with sketchtool. 33AF606F-4AB8-48BF-88F5-131EAFCB6433 Created with sketchtool. 8318C22D-D94B-44A9-AB45-C1392FAA4A70 Created with sketchtool. 61A8DE16-3685-4C96-8420-67656881EA29 Created with sketchtool. D1CB3555-9A1D-4970-80EF-E3ABD5BACF7D Created with sketchtool. F80B5C4D-057D-4477-AF86-E46BC62AC7A4 Created with sketchtool. Search icon Created with Sketch. A3C99BA3-E981-44D5-BCA9-B1C8A5D09E36 Created with sketchtool. BC8D40A0-6611-4C38-8AD4-8E2D17FA6DC3 Created with sketchtool.
Festival of Creativity
27 - 29 September 2017
Singapore

Category

Award

KITCHEN

Silver Spike Campaign

The Flash Player is required to view this content.


Campaign
  • 1 of 3
  • 2 of 3
  • 3 of 3

ClientUNICEF
3 of 3 Campaign
CategoryA16. Public Service, Charity & Fund Raising
TitleKITCHEN
Product/ServiceUNICEF
Entrant Company:LOWE INDONESIA Jakarta, INDONESIA
Advertising Agency:LOWE INDONESIA Jakarta, INDONESIA
Production Company:SQUARE BOX CINETECH Jakarta, INDONESIA
Credits
Name Position
Din Sumedi Executive Creative Director
Ferly Novriadi Creative Director
Ferly Novriadi Copywriter
Tania Huiny Art Director
Bimoyadi Soemarmo Agency Producer
Joseph Tan Account Supervisor
Purbo Priyono Producer
Bona Palma Director
Bona Palma/Gene Gallardo Editor
Db System Sound Design/Arrangement
Cinered Indonesia Post Production
Andre Music
Sven Lippold/Tommy Jepang Director Of Photography
Cinered EditingCompany
Adi Supriyadi Colourist
Stella Seow Executive Producer
Andre Sound Engineer

Brief Explanation

The advert begins with a mother and her children laughing whilst cooking in a kitchen. The screen is slightly out of focus and altered. As the camera pulls back we realise that we are looking at the reflection of an inactive TV screen. The titles come on scree "See what you can switch on when the screen is off".