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Festival of Creativity
27 - 29 September 2017
Singapore

Category

Award

VINSOY CHAMP

ClientSOUTH EAST ASIA FOOD
CategoryA01. Food Products
TitleVINSOY CHAMP
Product/ServiceDATU PUTI VINEGAR
Entrant Company:TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Advertising Agency:TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Production Company:PRODUCTION VILLAGE Makati City, THE PHILIPPINES
Credits
Name Position
Melvin M. Mangada Executive Creative Director
Marci Reyes Creative Director
Marci Reyes/Nino Reyes/Ryan Rubillar/Nina Jimenez Copywriter
Mel Aguinaldo/Dennis Claveria Art Director
Sunny Lucero And Cheese Bagnes Agency Producer
Portia Catuira/Marishka David Account Supervisor
Judy Florendo Advertiser's Supervisor
Carlo Directo Director
Dino Yasay Editor
Soundesign Inc. Sound Design/Arrangement
Underground Logic Inc. Post Production
Allan Feliciano Music
Pam Ignacio Account Manager
Issa Ignacio/Laveena Pessumal Planner
Leslie Garchitorena Cinematographer
Underground Logic Inc. EditingCompany

Brief Explanation

In the Philippines there is an idiom for someone who rises from absolute nothing to huge success. Translated to English it means "You were just asked to buy vinegar from the store". Manny Pacquiao rose from extreme poverty to best pound for pound boxer in the world.