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Category

Award

LOLO

ClientA. TUNG CHINGCO MANUFACTURING CORP.
ProductLIGO SARDINES
EntrantCAMPAIGNS & GREY Makati City, THE PHILIPPINES
Type of EntryProduct & Service
CategoryFood Products
TitleLOLO
Product/ServiceLIGO SARDINES
Entrant Company:CAMPAIGNS & GREY Makati City, THE PHILIPPINES
Advertising Agency:CAMPAIGNS & GREY Makati City, THE PHILIPPINES
Production Company:ARKEO FILMS Makati City, THE PHILIPPINES
Credits
Name Position
Ompong Remigio Chief Creative Officer
Ompong Remigio Copywriter
Bunny Vivero Art Director
Aldrin Anthony A. Galang Agency Producer
Boy Pangilinan Account Supervisor
Aldrin Anthony Galang Producer
Joel Ruiz Director
Ted Mosuelo/Mark Mijares Editor
Julius Canapi/Juan Miguel Salvador Sound Design/Arrangement
Fluid Post Post Production
Noel Lumibao Cameraman
Ike Avellana Lighting
Boy Pangilinan Planner
Ike Avellana Cinematographer
Ike Avellana Director Of Photography
Fluid Post EditingCompany
Production Designer: Erick De Guzman/Colorist: Leoby Marquez Other Credits

Brief Explanation

People have been enjoying Ligo Sardines for more than 50 years so the concept is when we look back on our life, so many things change. But the simple pleasure of eating Ligo Sardines you experienced as a child remains. The ad is in black and white and set in the 1950s when Ligo Sardines first became available. A child sits on a park bench, when he’s joined by an older man who’s in full Technicolor. The child is sitting next to his self, fifty years into the future. They talk about all the things that will change. Except for Ligo Sardines, they’re as good then as they are now.