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Category

Award

FILL THE SKY

ClientOGILVY
ProductOGILVY
EntrantOGILVY BEIJING, CHINA
Type of EntryMobile
CategoryMobile Applications and other Downloadable Tools
TitleFILL THE SKY
Product/ServiceOGILVY
Entrant Company:OGILVY BEIJING, CHINA
Advertising Agency:OGILVY BEIJING, CHINA
Credits
Name Company Position
Doug Schiff Ogilvy Beijing Executive Creative Director
Sascha Engel Ogilvy Beijing Creative Director
Doug Schiff Ogilvy Beijing Copywriter
Wang Fei Ogilvy Beijing Art Director
Kevin Yeh Axis 3D Programmer
Sascha Engel Ogilvy Beijing Director of Technology
Rita Yang Ogilvy Beijing Agency Producer

Brief Explanation

Chinese New Year, or CNY, is the biggest, most festive holiday of the year for Chinese. Two of the most popular customs in China are setting off colorful fireworks and sending text messages to colleagues, friends and family. To give revelers a way to make their greetings more interesting this year, Ogilvy created the 'Fill the Sky' CNY Fireworks iPhone app. The 'Fill the Sky' app was a way for Ogilvy China to wish all users an innovative New Year.