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Festival of Creativity
27 - 29 September 2017
Singapore

Category

Award

MY SPECIAL K PLANNER

ClientKELLOGG
CategoryA02. Mobile Applications and other Downloadable Tools
TitleMY SPECIAL K PLANNER
Product/ServiceSPECIAL K
Entrant Company:ISOBAR KOREA Seoul, KOREA
Advertising Agency:ISOBAR KOREA Seoul, KOREA
Credits
Name Company Position
Suui Choi isobar korea Project Manager
Jonghoon Won isobar korea Senior Manager
SeokJu Hwang isobar korea Senior Manager
Jeeyun Kim isobar korea Account Lead
Yunsub Kwon isobar korea Project Manager

Brief Explanation

As the increasing use of smart-phone, the consumer on a diet is looking to receive their coaching on anytime&anywhere. My Special K Planner App is designed to meet consumer’s needs and complete ‘the total solution for weight management‘. Synchronizing data from the web to their mobile! Sending cheering message! And ‘step-counter' to help exercise. 60days after launch, it ranked Top 20 in Lifecategory and recorded 35,000+ downloads. According to the 2012 FGI, consumers think the app. empowers them to reach their goals. With ‘My SpK Planner App’ Special K succeeded in differentiating from other 'me-too' products considerably enhancing its engagement.