86343601-F551-413A-A2C5-4C91B1960AAF Created with sketchtool. D1681562-9B56-4AA3-A659-E4329F356674 Created with sketchtool. 934F8DA0-9E27-42BD-8CE3-D245838B7017 Created with sketchtool. ABBF01E5-99A9-4F8E-A5B6-D8D0DFCAA1DF Created with sketchtool. 52B86ADF-15D7-4BEB-87CA-3619D1900DF7 Created with sketchtool. 7589DD6C-9BE1-49A5-8D68-4F50FBA8B794 Created with sketchtool. close button Created with Sketch. 6BB0D236-0C4D-43DD-9499-76C2156B2D45 Created with sketchtool. 2C0B0BEE-6DF1-41ED-96BE-B08D012E4E7E Created with sketchtool. 0C8DBC52-E08E-4F0A-AE54-AE9BB73113CC Created with sketchtool. instagram Created with Sketch. F79C22BD-1248-4072-AC81-B134598B2AA5 Created with sketchtool. F79C22BD-1248-4072-AC81-B134598B2AA5 Created with sketchtool. C9FD7B3E-0845-41B2-ACCB-6714158590FB Created with sketchtool. 9390E317-BF7B-47ED-B954-052183D5FB1C Created with sketchtool. 33AF606F-4AB8-48BF-88F5-131EAFCB6433 Created with sketchtool. 8318C22D-D94B-44A9-AB45-C1392FAA4A70 Created with sketchtool. 61A8DE16-3685-4C96-8420-67656881EA29 Created with sketchtool. D1CB3555-9A1D-4970-80EF-E3ABD5BACF7D Created with sketchtool. F80B5C4D-057D-4477-AF86-E46BC62AC7A4 Created with sketchtool. Search icon Created with Sketch. A3C99BA3-E981-44D5-BCA9-B1C8A5D09E36 Created with sketchtool. BC8D40A0-6611-4C38-8AD4-8E2D17FA6DC3 Created with sketchtool.

Category

Award

PROJECT SUNSHINE

ClientLIPTON UNILEVER HONG KONG
ProductLIPTON YELLOW LABEL TEA
EntrantPHD HONG KONG, HONG KONG
Type of EntryMobile
CategoryMobile Applications and other Downloadable Tools
TitlePROJECT SUNSHINE
Product/ServiceLIPTON YELLOW LABEL TEA
Entrant Company:PHD HONG KONG, HONG KONG
Advertising Agency:PHD HONG KONG, HONG KONG
2nd Advertising Agency:MG INTERACTIVE ENTERTAINMENT Hong kong, HONG KONG
Credits
Name Company Position
Cedric Lam PHD General Manager
Kat Chan PHD Associate Director
Kitty Ng PHD Associate Digital Director
Alison Lee PHD Senior Planner
Kurt Chan MG Interactive Entertainment Limited General Manager

Brief Explanation

Lipton wanted current black tea drinkers in Hong Kong to drink more Lipton Yellow Label Tea. Armed with the insight that consumers seek ‘mind’ benefit of being alert & refreshed after a cup of tea. We developed an iPhone app with 3 mind challenging games for consumers to interact with and truly understand the benefits of Theanine, a natural ingredient that is present in Lipton’s tea leaves. Players could test their level of focus and challenge themselves in the games and learned how Lipton could help to keep their mind focused. Consumption frequency grew by + 12% after the campaign!