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Festival of Creativity
27 - 29 September 2017
Singapore

Category

Award

HUNT ME BITE ME!

ClientDIAGEO MOET HENNESSEY THAILAND
CategoryA05. Integrated Mobile Campaigns
TitleHUNT ME BITE ME!
Product/ServiceSMIRNOFF ICE GREEN APPLE
Entrant Company:THE NEW MEDIA EDGE Bangkok, THAILAND
Advertising Agency:THE NEW MEDIA EDGE Bangkok, THAILAND
Credits
Name Company Position
Nathida Ratthanawut The New Media Edge Co., Ltd. Executive Digital Strategist
Ekarath Tesaburana The New Media Edge Co., Ltd. Digital Strategist
Chardchai Virakharat The New Media Edge Co., Ltd. Digital Strategist
Manrat Plaklumyong The New Media Edge Co., Ltd. Account Director
Ruengsiri Sathirakul The New Media Edge Co., Ltd. Senior Account Manager
Atthasit Panvisavas The New Media Edge Co., Ltd. Campaign Manager
Samaporn Piriyatamrong The New Media Edge Co., Ltd. Media Strategist
Somporn Sritus The New Media Edge Co., Ltd. Senior Art Director
Varot Thamadilok The New Media Edge Co., Ltd. Art Director
Duangtawan Nilayon The New Media Edge Co., Ltd. Copywriter
supong Prasertroongrueng The New Media Edge Co., Ltd. Digital Innovation Manager
Mallika Kingkaew The New Media Edge Co., Ltd. Production Manager
Pongsak Singkasaylit The New Media Edge Co., Ltd. Interactive Designer
Worapot Thongdee The New Media Edge Co., Ltd. Interactive Designer
Amnart Parnkatkarm The New Media Edge Co., Ltd. Interactive Designer
Sujittra Jira-aram The New Media Edge Co., Ltd. Interactive Designer
Chanatinee Boonpeng The New Media Edge Co., Ltd. Interactive Designer
Weera Saebe The New Media Edge Co., Ltd. Interactive Developer
Korakot Rakhuang The New Media Edge Co., Ltd. Developer

Brief Explanation

“Smirnoff Ice Green Apple Bite – Hunt Me Bite Me!” We encourage consumers to go out and hunt for “Green Apples” via scanning QR code to experience the new lifestyles and locations. The QR codes are hunted and collected with many rewards being awarded (based on insights showed target audiences are interested in collecting information, entering contest, and play with smart phones.) The actual “green apple” fruit is used to symbolize the brand and product to create a differentiation among competitors and to avoid the Thai Regulations on alcohol advertising prohibited displaying product image and promotion by alcohol company.