86343601-F551-413A-A2C5-4C91B1960AAF Created with sketchtool. D1681562-9B56-4AA3-A659-E4329F356674 Created with sketchtool. 934F8DA0-9E27-42BD-8CE3-D245838B7017 Created with sketchtool. ABBF01E5-99A9-4F8E-A5B6-D8D0DFCAA1DF Created with sketchtool. 52B86ADF-15D7-4BEB-87CA-3619D1900DF7 Created with sketchtool. 7589DD6C-9BE1-49A5-8D68-4F50FBA8B794 Created with sketchtool. close button Created with Sketch. 6BB0D236-0C4D-43DD-9499-76C2156B2D45 Created with sketchtool. 2C0B0BEE-6DF1-41ED-96BE-B08D012E4E7E Created with sketchtool. 0C8DBC52-E08E-4F0A-AE54-AE9BB73113CC Created with sketchtool. instagram Created with Sketch. F79C22BD-1248-4072-AC81-B134598B2AA5 Created with sketchtool. F79C22BD-1248-4072-AC81-B134598B2AA5 Created with sketchtool. C9FD7B3E-0845-41B2-ACCB-6714158590FB Created with sketchtool. 9390E317-BF7B-47ED-B954-052183D5FB1C Created with sketchtool. 33AF606F-4AB8-48BF-88F5-131EAFCB6433 Created with sketchtool. 8318C22D-D94B-44A9-AB45-C1392FAA4A70 Created with sketchtool. 61A8DE16-3685-4C96-8420-67656881EA29 Created with sketchtool. D1CB3555-9A1D-4970-80EF-E3ABD5BACF7D Created with sketchtool. F80B5C4D-057D-4477-AF86-E46BC62AC7A4 Created with sketchtool. Search icon Created with Sketch. A3C99BA3-E981-44D5-BCA9-B1C8A5D09E36 Created with sketchtool. BC8D40A0-6611-4C38-8AD4-8E2D17FA6DC3 Created with sketchtool.

Category

Award

GLENMORANGIE DIGITAL CONSUMER ENGAGEMENT

ClientMHD CHINA
ProductHIGHLAND SINGLE MALT SCOTCH WHISKY
EntrantIRIS CHINA Shanghai, CHINA
Type of EntryMobile
CategoryMobile Applications and other Downloadable Tools
TitleGLENMORANGIE DIGITAL CONSUMER ENGAGEMENT
Product/ServiceHIGHLAND SINGLE MALT SCOTCH WHISKY
Entrant Company:IRIS CHINA Shanghai, CHINA
Advertising Agency:IRIS CHINA Shanghai, CHINA
2nd Advertising Agency:FUGUMOBILE Shanghai, CHINA
Credits
Name Company Position
David King Iris China CEO China
Elinor Zhao Iris China Account Director
Ranjit Singh FuguMobile CEO
Ravi Shankar Bose FuguMobile Director

Brief Explanation

Managing the effective deployment of part-time promotional staff (PG's) in China is a challenge, making consistent high quality message delivery for luxury brands very difficult to control. The iPad tool that we developed set a base line capability that ensured even the least motivated PG was capable and effective at delivering the key Glenmorangie messages/proposition. Utilising all of the iPads functionalities, we were able to cut through to an opinion leader target in China's crowded bars/clubs, delivering: - interactive consumer engagement - multi-media content delivery - data capture of sampled consumers - promotional staff geo-tracking/performance measurement with real time reporting