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Festival of Creativity
27 - 29 September 2017
Singapore

Category

Award

SLK MAGIC SKY CONTROL

ClientMERCEDES-BENZ HONG KONG
CategoryA01. Mobile Websites
TitleSLK MAGIC SKY CONTROL
Product/ServiceMERCEDES-BENZ SLK-CLASS
Entrant Company:OGILVYONE WORLDWIDE HONG KONG, HONG KONG
Advertising Agency:OGILVYONE WORLDWIDE HONG KONG, HONG KONG
Credits
Name Company Position
Shayne Pooley OgilvyOne Worldwide Hong Kong Executive Creative Director
Matthew Nisbet OgilvyOne Worldwide Hong Kong Creative Director
Cherry Leong OgilvyOne Worldwide Hong Kong Senior Art Director
Matt Dray OgilvyOne Worldwide Hong Kong Creative Technologist

Brief Explanation

The 2010 Mercedes-Benz SLK-Class features a new trick up its sleeve 'Magic Sky Control' a glass roof that transitions from clear to dark with the touch of a button. Our challenge was to communicate this unique piece of technology to an affluent audience of prospective buyers. We created an iPad ad to run an targeted publications that simulates the 'Magic Sky Control' experience. Leveraging the iPad's built-in gyroscope, we prompted users to hold their device overhead in the same position as teh SLK's sunroof this triggered a video demonstrating the new product feature.