|Client||SUNTORY HOLDINGS |
|Entrant||TOKYU AGENCY Tokyo, JAPAN|
|Type of Entry||Mobile |
|Category||Mobile Applications and other Downloadable Tools|
|Entrant Company:||TOKYU AGENCY Tokyo, JAPAN|
|Advertising Agency:||TOKYU AGENCY Tokyo, JAPAN|
||CEO, Technical Direction
Vittel and New Balance teamed up to provide "TOKYO RUN". An iPhone app-based running event in Tokyo.
Made with SekaiCamera, the app will show you AR-based running courses on four different areas of Tokyo.
You can run and collect the AR-checkpoints by looking through the apps’s camera view.
You’ll also have a chance to win some cool prizes when you finish each course.
The event was almost postponed due to the massive earthquake that hit Japan. But to bring us some positive outdoor-fun back into our ordinary life, We decided to go ahead as we planned.