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Category

Award

SCHICK SHAVE O MATIC

Short List
ClientENERGIZER
ProductSCHICK QUATTRO FREESTYLE
EntrantJWT SYDNEY, AUSTRALIA
Type of EntryMobile
CategoryMobile Applications and other Downloadable Tools
TitleSCHICK SHAVE O MATIC
Product/ServiceSCHICK QUATTRO FREESTYLE
Entrant Company:JWT SYDNEY, AUSTRALIA
Advertising Agency:JWT SYDNEY, AUSTRALIA
Credits
Name Company Position
Angus Hennah JWT ECD
Ashadi Hopper JWT National Creative Director Digital and Direct
Michael Malherbe JWT Art Director
Hamish Spencer JWT Copywriter
Victor Blanke JWT Art Director
Daniella adam JWT Digital Designer
Cynthia Lynn JWT Digital Producer
Luke Atkinson JWT Planner
Millepede Production Company

Brief Explanation

We created the ‘Man of 1000 Faces’ campaign – an interactive cross-platform campaign that encouraged consumers to embrace male facial hairstyles over a clean shave with the unique functionality of the Schick Quattro Titanium Freestyle. Consumers could upload a pic, add a beard, moustache or sideburns and get styling. Then share their new look with the world and grow the style that gets the biggest thumbs up. From mutton chops to goatees, the SCHICK Shave-O-Matic proved that hirsute really is beaut.