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Festival of Creativity
27 - 29 September 2017
Singapore

Category

Award

IMPULSE SAVER

Gold Spike
ClientWESTPAC
CategoryA02. Mobile Applications and other Downloadable Tools
TitleIMPULSE SAVER
Product/ServiceWESTPAC BRAND
Entrant Company:COLENSO BBDO Auckland, NEW ZEALAND
Advertising Agency:COLENSO BBDO Auckland, NEW ZEALAND
Credits
Name Company Position
Nick Worthington Colenso BBDO Executive Creative Director
James Hurman Colenso BBDO Planning Director and Creative
Tom Paine Colenso BBDO Copywriter
Sarah Frizzell Colenso BBDO Art Director
Lou Kuegler Colenso BBDO Group Account Director
Rebecca Richardson Colenso BBDO Senior Account Director
Marcelle Baker Colenso BBDO Senior Account Director
Krystel Houghton Colenso BBDO Senior Account Manager
Andy McLeish Colenso BBDO Planner
Rory Sutherland Ogilvy UK Ogilvy UK Chairperson (idea inspiration)
Sheriden Derby Colenso BBDO Agency Producer
Paul Courtney Colenso BBDO Agency Producer
Rob Linkhorn Colenso BBDO Agency Producer
Kate Slavin Colenso BBDO Designer
Shayna Armstrong Colenso BBDO Mac Operators
Tias Somers Colenso BBDO Mac Operators
Adam Good Colenso BBDO Director of Digital Innovation
Terry Williams Wilcox Colenso BBDO Digital Creative Director
Pablo Dunovitz Colenso BBDO Senior Digital Designer
Oli Moorman and James McMullan Colenso BBDO Digital Producer

Brief Explanation

New Zealand has a problem. We spend too much and save too little. The Government, media and even international credit rating agencies are talking about it. We tapped into one of the biggest conversations in New Zealand. And provided a solution. What if we could save as impulsively as we spend? Imagine a red button and every time you press it you save. Now imagine that button in your pocket. Westpac’s Impulse Saver iPhone App is the world’s first impulse saving product from a bank. The idea created an enormous media conversation, positioning Westpac as the bank that was actually doing something to help their customers make better use of their money.