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Category

Award

TAXI METER APP

ClientNOKIA PHILIPPINES
ProductNOKIA
EntrantY&R PHILIPPINES Manila, THE PHILIPPINES
Type of EntryMobile
CategoryMobile Applications and other Downloadable Tools
TitleTAXI METER APP
Product/ServiceNOKIA
Entrant Company:Y&R PHILIPPINES Manila, THE PHILIPPINES
Advertising Agency:Y&R PHILIPPINES Manila, THE PHILIPPINES
2nd Advertising Agency:WUNDERMAN Manila, THE PHILIPPINES
Credits
Name Company Position
Marcus Rebeschini Y&R Singapore Chief Creative Officer (Asia)
Badong Abesamis Y&R Philippines Executive Creative Director
Mel Orlina Y&R Philippines Creative Director/Writer
Jon Salutal Y&R Philippines Senior Art Director
Anabelle Dizon Y&R Philippines Art Director
Mary Buenaventura Y&R Philippines/Wunderman Phils. Chief Operating Officer
Nery Neves Y&R Philippines/Wunderman Phils. Business Unit Director
Jobelle Nepomuceno Y&R Philippines/Wunderman Phils. Account Manager

Brief Explanation

Nokia's reputation was suffering because its apps store was not well stocked with useful applications as the iPhone's. Thus, Nokia decided to launch new utilities,like the Nokia Taxi Meter App. The app prevents taxi meter fraud. This smartphone application enables the user to check if the meter of the taxi they're on is running too fast, overcharging them. It makes use of GPS technology. The app has been received warmly by government which is about to give it its official endorsement. This development has gained considerable mileage and favorable coverage for Nokia.