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Category

Award

NEW BUSINESS CLASS IPAD MODULE

ClientCATHAY PACIFIC AIRWAYS
ProductCATHAY PACIFIC AIRWAYS
EntrantMcCANN WORLDGROUP Hong Kong, HONG KONG
Type of EntryMobile
CategoryMobile Applications and other Downloadable Tools
TitleNEW BUSINESS CLASS IPAD MODULE
Product/ServiceCATHAY PACIFIC AIRWAYS
Entrant Company:McCANN WORLDGROUP Hong Kong, HONG KONG
Advertising Agency:McCANN WORLDGROUP Hong Kong, HONG KONG
Credits
Name Company Position
Thierry Halbroth McCann Worldgroup Hong Kong Executive Creative Director
Anita Ng McCann Worldgroup Hong Kong Associate Creative Director
Alex Lai McCann Worldgroup Hong Kong Digital Art Director
Keith Tsang McCann Worldgroup Hong Kong Associate Digital Art Director
Jeff Lam McCann Worldgroup Hong Kong Programmer
Don Ellis McCann Worldgroup Hong Kong English Copywriter
Eric Klein and Alexey Meero Teague Rendering

Brief Explanation

It's always great to try before you fly. Now you can with Cathay Pacific's new Business Class showcase built into the CX Mobile App for iPad. The app features a fully interactive seat guide that lets you view the new seat from nearly any angle you want. You can click on individual features and watch them animate, while still being able to control and change your viewing angle. Flip open the Personal TV, for example, and have a look. Then look at it from above. Then change your view to your companion's seat to see what it looks from there. Or use the detachable controller to control the seat the way you would in the aircraft. You can even view the two centre seats by themselves or include the seats in front to experience your entire living space. The app makes full use of the iPad's native functionality and puts every feature at your fingertips. Whether you're a frequent business traveller, or you've never flown business class in your life, it's something to dream about - and it's a great way to sell the dream for Cathay Pacific.