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Festival of Creativity
27 - 29 September 2017
Singapore

Category

Award

YOURSINGAPORE GUIDE MOBILE APP

ClientSINGAPORE TOURISM BOARD
CategoryA02. Mobile Applications and other Downloadable Tools
TitleYOURSINGAPORE GUIDE MOBILE APP
Product/ServiceSMARTPHONE TRAVEL APP
Entrant Company:JWT/XM SINGAPORE, SINGAPORE
Advertising Agency:JWT/XM SINGAPORE, SINGAPORE
Credits
Name Company Position
Valerie Cheng JWT/XM Singapore Executive Creative Director
Nicole Pang JWT/XM Singapore Creative Director
Steven Jodistiro JWT/XM Singapore Senior Art Director
Selwyn Low JWT/XM Singapore Copywriter
Hema Thiagarajah JWT/XM Singapore Senior User Experience Consultant
Michael Lung JWT/XM Singapore Digital Strategic Planner
Joel Chua JWT/XM Singapore Senior Designer
Tan Shi Min JWT/XM Singapore Senior Designer
Roy Lim JWT/XM Singapore Senior Designer
Nicole Sim JWT/XM Singapore Designer
Follen See JWT/XM Singapore Designer
Juliana Chua JWT/XM Singapore Senior Project Manager
Hilary Ng JWT/XM Singapore Senior Account Manager
Candice Chong JWT/XM Singapore Senior Project Executive
Adrian Ng Codigo Private Limited Developer
- NCS Pte Ltd Developer

Brief Explanation

Singapore has a huge concentration of things to see and do. To help visitors get the most of their vacation, the Singapore Tourism Board created an app that empowers them with a sense of local familiarity to get around Singapore. Powered with comprehensive information and categorized by personal interests to let them find things quickly. Built with geo-located recommendations to help unfamiliar visitors discover what’s around them. Equipped with intelligent directions to help visitors reach their destination in the quickest time. These features help reduce time wasted on figuring things on the spot, making the app the know-it-all travel companion.