86343601-F551-413A-A2C5-4C91B1960AAF Created with sketchtool. D1681562-9B56-4AA3-A659-E4329F356674 Created with sketchtool. 934F8DA0-9E27-42BD-8CE3-D245838B7017 Created with sketchtool. ABBF01E5-99A9-4F8E-A5B6-D8D0DFCAA1DF Created with sketchtool. 52B86ADF-15D7-4BEB-87CA-3619D1900DF7 Created with sketchtool. 7589DD6C-9BE1-49A5-8D68-4F50FBA8B794 Created with sketchtool. close button Created with Sketch. 6BB0D236-0C4D-43DD-9499-76C2156B2D45 Created with sketchtool. 2C0B0BEE-6DF1-41ED-96BE-B08D012E4E7E Created with sketchtool. 0C8DBC52-E08E-4F0A-AE54-AE9BB73113CC Created with sketchtool. instagram Created with Sketch. F79C22BD-1248-4072-AC81-B134598B2AA5 Created with sketchtool. F79C22BD-1248-4072-AC81-B134598B2AA5 Created with sketchtool. C9FD7B3E-0845-41B2-ACCB-6714158590FB Created with sketchtool. 9390E317-BF7B-47ED-B954-052183D5FB1C Created with sketchtool. 33AF606F-4AB8-48BF-88F5-131EAFCB6433 Created with sketchtool. 8318C22D-D94B-44A9-AB45-C1392FAA4A70 Created with sketchtool. 61A8DE16-3685-4C96-8420-67656881EA29 Created with sketchtool. D1CB3555-9A1D-4970-80EF-E3ABD5BACF7D Created with sketchtool. F80B5C4D-057D-4477-AF86-E46BC62AC7A4 Created with sketchtool. Search icon Created with Sketch. A3C99BA3-E981-44D5-BCA9-B1C8A5D09E36 Created with sketchtool. BC8D40A0-6611-4C38-8AD4-8E2D17FA6DC3 Created with sketchtool.

Category

Award

HEAVEN AND HELL

Grand Prix

The Flash Media Player is required to view this content.

ClientSAMSONITE
ProductSUITCASE
EntrantJWT SHANGHAI, CHINA
Type of EntryBillboards & Street Furniture
CategoryClothing, Footwear & Accessories
TitleHEAVEN AND HELL
Product/ServiceSUITCASE
Entrant Company:JWT SHANGHAI, CHINA
Advertising Agency:JWT SHANGHAI, CHINA
Credits
Name Position
Sheungyan Lo/Yang Yeo/Elvis Chau Executive Creative Director
Hattie Cheng/Rojana Chuasakul Creative Director
Marc Wang Copywriter
Rojana Chuasakul/Haoxi Lv/Danny Li/Surachai Puthikulangkura Art Director
Surachai Puthikulangkura/Supachai U-Rairat (Illusion) Illustrator
Tom Doctoroff/Sophia Ng/Lily Zheng/Michelle Xiao/Maggie Zhou Account Supervisor
Aminator:illusion Co./Ltd.;production:illusion;producer:anotai Panmongkol/Somsak Pairew (Illusion) Other Credits

English Translation of Main Headlines:

Task:To produce print ad and outdoor communication for The Samsonite Cosmolite suitcase. The selling point is it's ultra-durability. Concept: The creative idea is a vivid contrast between how "heavenly" it is in first class for the passenger but "hellish" down below where the suitcase is being handled. And yet the suitcase emerges sparkling after the torture.